Work experience

Dell, Product Marketing Advisor

2016 - 2018

E-Commerce
•    Increased Ergotron’s units 100% y/y, revenue 187% y/y, and brand store visits 256% q/q in FY17.
•    Developed roadmap for new product launches and promotion campaigns on Dell.com.
•    Analyzed e-commerce metrics to identify opportunities for revenue, margin, conversion, and visits. 
Digital Marketing/Merchandising
•    Collaborated with cross-functional teams to promote 3rd party vendors in social, affiliate, and e-mail.
•    Built and controlled 3rd party online brand stores, product pages, and cross-merchandising on     

      Dell.com for Canon, Dell Memory, Ergotron, Linksys, McAfee, and Western Digital.
•    Aligned product descriptions and merchandising with SEO strategy across Dell.com.
Account/Brand Management
•    Managed brand relationship for Dell.com, meeting bi-weekly and quarterly with brands.
•    Pitched market development funds programs to brands in correspondence with the marketing team.
•    Maintained 100% of portfolio retention with accounts for 1.5 years.
Project Management
•    Spearheaded and lead a project that added 8,000+ keywords to 20 brands during FY17Q2.
•    Devised a new system to manage the marketing merch tiles across electronics and accessories

      category in FY17Q1.
•    Presented at team and executive levels, trained 12 new team members.

Austin Technology Council, Account Marketing Manager - Membership Services

2015 - 2016

Customer Loyalty/Account Management

• Achieved a 78% renewal rate of 280-member technology and life science companies in FY15.

• Expanded Renewal pipeline and introduced new lead generation pipeline for Austin Tech companies.

• Designed and launched loyalty program increasing overall member satisfaction and retention.

• Chaired partnership with the Austin Chamber of Commerce and the City of Austin.

Event Management

• Planned and executed logistics for Battle of the Bands, with +300 people in attendance.  Lead marketing for the event through email campaigns and social media.

• Oversaw ATC SXSW Gateway event, +800 in attendance.  Produced all email campaigns and social media marketing for the event.  Coordinated talent, venue, security, sponsors and caterers.

Digital Marketing             

• Orchestrated and executed weekly/monthly CRM email marketing campaigns in Salesforce.

• Pioneered and engineered Twitter strategy, increasing followers 10% to 11K during FY15.

• Restructured event and brand messaging strategies for Facebook, LinkedIn, and Twitter.

Prime PR, Marketing & PR Internship

2014

PR

• Customized communication strategy targeted at tech industry media.

• Formulated PR Highlights, which showcased public relations coverage to clients.

Cadwell Laboratories, Sales Specialist

2012-2014

Sales                                                                             

• Increased national sales of neurophysiology equipment, $1 million during FY13.

B2B Account Management

• Structured continual deals with channel partners by maintaining excellent relationships.

• Negotiated prices, contract terms, warranties, delivery dates, and payments.

R.D. Merrill, Leasing Consultant

2011-2012

Advertising

•    Strategized SEO in creating online advertisements for available units.
•    Monitored market conditions, innovations, competitor’s offerings, revenue forecasting.

Sales/Loyalty
•    Influenced buyer’s decisions during inspections of property, advised on suitability and value.
•    Established and implemented leasing goals, performed background check ups, and presented 
      properties to customers.
•    Managed overall tenant relations, including promoting overall tenant satisfaction.
•    Completed all lease forms for new residents or renewals, and collect all rent, deposits, &  
      applications fees.
•    Coordinated and planned at least six resident events per year.
 

Heffner Management, Marketing Coordinator Internship

2010

Account Management/Marketing

•    Established and fostered productive CRM with current and prospective models.
•    Coordinated and organized meetings for potential accounts which led to model bookings.
•    Collaborated with cross-functional teams on potential leads, brand direction, and daily updates. 
•    Successfully planned logistics for national and international models in fashion shows.
•    Researched competitive markets and services by identifying and evaluating characteristics, and

      advertising.

Education

MBA in Digital Media Management

St Edwards University

• Co-founder and Chief Marketing Officer of the MBA Student Association (2014-2015)

• 2015-2016 Vice President of the MBA Student Association

Bachelors in Business Administration, Marketing

Seattle University

• Seattle University Marketing Club

Skills

Digital Marketing Strategy

Email Marketing

Project Management

Public Relations

Cross functional problem solving

SEO

Social Media Marketing

Market Research

Event Planning

2010 - present

2010 - present